The headline is a simple element to change on your site - you don’t need any special coding skills or additional technology to make it happen.
#PRINCIPLES OF MARKETING UF HOW TO#
September: How to Write Headlines That Convert: Key discoveries from a meta-analysis of 15 years of behavioral research Tim and the research team analyzed specific ways that you can generate interest in an email and strategies you can use to move forward with testing your way to successful campaigns, including an example test that lead to a 380% increase in revenue per email. In August, special guest Tim Kachuriak, Chief Innovation and Optimization Officer, NextAfter, flew cross-country to share his expertise from working with nonprofit organizations on email campaigns. For the July Web clinic, the research team revealed strategies for striking a balance between clarity and seasonality and shared a test from one company that resulted in a 25% change in clickthrough rate.Īugust: Personalized Messaging Tested: How little changes to an email send led to a 380% change in response rate However, seasonal campaigns might not be the best fit or might not be appropriately executed in all industries. Many marketers attempt to remain relatable with seasonal campaigns, such as winter holiday campaigns or events like back-to-school. July: Does Seasonal Messaging Really Work? How one company’s wrong assumptions led to a 25% decrease in clickthrough In this Web clinic replay, the research team shares strategies for testing your way into a balanced site as well as a test on branding that resulted in a 51% difference in conversions. The logos, colors and design of a website have the power to immediately orient customers and prospects when they land on your site. June: Branded Design Tested: How simple changes in page element aesthetics led to a 51% increase in subscriptionsīrand strategy has never been more important. May: Harnessing Customer Motivation: How one company increased conversion by 65% by aligning page elements with customer desireįor May, the research team shared two key principles on understanding and harnessing customer motivation taken from two tests and four questions to ask when evaluating your own customers’ behavior on your site. In the April Web clinic, the research team shared three observations on crafting effective subject lines gleaned from two tests, including an experiment that resulted in a 26% increase in clickthrough rate. How do you determine the most effective way to incorporate video in your mobile strategy? In the March Web clinic, the research team shared two key principles for leveraging the use of video to increase the performance of digital collateral, including a test where one company increased mobile conversion by over 50%.Īpril: The Power of the Properly Sequenced Subject Line: Improve email performance by using the right words, in the right order March: Incorporating Video in Your Mobile Strategy: 2 key principles that helped one company boost mobile conversion by over 50% What if you could more effectively influence visitors’ actions on your website? In the January Web clinic, our research team revealed three proven tactics that can boost engagement on your website as well as a case study demonstrating how one company tested navigation structures, resulting in a 35% increase in clickthrough rate.
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January: Increasing User Engagement: How one company tested its site navigation and increased clickthrough by over 35%
#PRINCIPLES OF MARKETING UF FREE#
In case we missed you for any of our Web clinics this year and you would like to dive deeper into any one subject than our 60-minute recap will allow, I also wanted to provide a brief, scannable recap of this year’s topics, as well as replay links should you desire to watch (or re-watch) the clinics.įeel free to bookmark the page for future reference, as the 10 clinics below cover 35 key, actionable principles to help you boost nearly every aspect of your campaigns - from email and landing pages to PPC ads and mobile to branding and beyond.
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With a legacy dating back over a decade, I had large shoes to fill when taking over these online events, but thanks to the outstanding mentoring of my dear friend Taylor Kennedy and the support of the incredible team around me, we’ve had another great year of Web clinics to add to the vault.Ģ015 has been a busy year for marketers, with 77% of companies increasing their digital marketing budgets over 2014, per an Oracle report.
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These clinics have historically given us the chance to share discoveries from MECLABS’ research efforts with the marketing community at large. As 2016 rapidly approaches and I near the end of my first year with the MECLABS Institute, what better time to reflect on 2015?Īs Managing Editor of, one of my primary responsibilities over the year has been producing our monthly Web clinics.